While posting on Facebook today, I came to learn about GreenFish. GreenFish is a for-profit company with a social mission to build a global brand of stylish apparel and products that support a sustainable fishing lifestyle. GreenFish partners with organizations that share their vision of nurturing the sport of fishing and fisheries conservation. Their long term mission is to improve our fisheries for future generations. Please visit their website at www.greenfishmovement.com and support the work GreenFish is doing.